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Trace the threads of Morocco, woven through ochre walls, shifting desert sands, and timeless wisdom
Let Morocco’s story wash over you: in the call of the muezzin, the calm of a desert breeze, the sweet fragrance of freshly poured mint tea. Led by your hand-picked Signature Guide, journey through a land of exquisite diversity, from the sun-warmed medina of Marrakech, through the golden ripples of the Sahara, to the serene heights of the mighty Atlas range. This is a tale of artistry, hospitality, quiet grandeur, and tradition, told by those who know it best.
Venture to the very heart of each destination on our Signature Collection, where every journey is shaped by our unrivalled local connections and insider expertise. Step beyond the ordinary with private invitations, rare encounters, and experiences few will ever share. So when someone says, “I’ve been there,” you’ll simply smile, knowing you’ve experienced it differently.
Signature Experiences: Explore Marrakech medina in vintage sidecars, unravelling the secrets of the old walled city with an insider’s view Cross the dunes by camel, before an expert leads you through a starlit sky, mapping the desert constellations Gather with village elders in the Atlas peaks to hear moving, first-hand accounts of resilience following the 2023 earthquake Join a shepherd on a guided walk through mountain villages for a special insight on daily life in the Atlas range
Signature Day: Experience our distinctive Signature Day, choosing between a Berber nomad encounter, private Gnawa music performance, or desert photography session
Signature Stay: Drift into stillness at an elegant Sahara camp, where silence, sand, and starlight set the rhythm of life
Signature Guide: Let your hand-picked Signature guide lead you to the country’s soul — sharing their home, heritage, and heart
Welcome to Marrakech, where our journey begins among ochre walls, shaded riads, and life spilling from the souks.
Complimentary arrival transfers are provided today. Those arriving early can join optional artisan workshops in pottery, weaving, or leather crafting, or a guided walk through the medina (all available on request).
As evening falls, join your Signature Guide for a welcome reception, before we take our seats in a private setting at Almaha Riad. Relax with a refined introduction to the local cuisine and hospitality – an elegant dinner crafted from seasonal ingredients, accompanied by Moroccan wine or traditional mint tea.
Overnight at Riad La Clé D’or
Enhance your journey by greeting dawn from a hot-air balloon, drifting above the Atlas foothills as the desert blushes gold (available on request). Later, a specialist guide reveals the Amazigh heritage of Morocco in the Berber Museum before a refined tea ceremony at Riad 1112, pairing fragrant infusions with delicate pastries.
Signature Experience: This afternoon, climb into vintage sidecars for an insider’s ride through the medina. This is the old walled city from an angle you’ve never seen before, where artisan workshops, hidden courtyards, and unexpected artistry unfold at every turn.
Afterwards you can opt to visit a traditional hammam for an authentic wellness ritual including steam, exfoliation, and aromatic treatments (available on request).
Conclude the day with dinner in a local restaurant, where conversation flows easily over fine wine.
Second night at Riad La Clé D’or
Leave the city as the road climbs into the High Atlas, villages clinging to terraced hillsides. At Cooperative Tawesna, share tea and lunch with women shaping new futures through traditional craft. At Aït Benhaddou, an exploration brings its mudbrick ksar (fortified village) to life with tales of traders and filmmakers.
Continue to Atlas Film Studios in Ouarzazate for an engaging session with a director or technician, revealing Morocco’s starring role in world cinema. Through this interactive encounter, you’ll uncover behind-the-scenes stories from major productions and discover how the desert landscapes have shaped cinematic history.
Arrive this evening at Le Berbère Palace, your ksar-inspired retreat of shaded courtyards and calm.
Overnight at Le Berbère Palace
Follow the ribbon of the Draa Valley through date-palmed oases and fortified kasbahs. Pause in the village of Nkob for a special lunch showcasing authentic Moroccan hospitality.
By late afternoon, trade the road for desert tracks, crossing rippling dunes by 4×4 to reach our Signature Stay, a luxury desert camp wrapped by golden sands and the enduring peace of the Sahara.
Signature Experience: As sunset ignites the sand, ride a camel through the desert as traders have done for centuries. Back at camp, enjoy storytelling of ancestral tales and an atmospheric dinner under a sky bright with constellations. The evening ends with a special stargazing experience and lesson on desert navigation.
Overnight at Merzouga Luxury Desert Camp
Today is your Signature Day, where you can select an authentic, curated experience to connect deeply with Moroccan culture. You could:
Visit a nomad Amazigh family in their traditional tent, share mint tea, and gain insights into their ancestral way of life.
Discover the spirituality of traditional Gnawa music through a private performance and meeting with the local community.
Capture the ever-changing light of the Erg Chebbi dunes on a guided photography walk at sunrise or sunset.
At midday, visit the desert gateway town of Rissani for a sensory journey through the market, tasting madfouna, the famed Berber pizza. Return to camp to rest, dine beneath a canopy of stars, and feel the desert night around you.
Second night at Merzouga Luxury Desert Camp
Depart the sands to explore the cooler canyons of Todra Gorge, where red cliffs rise sheer above a winding river.
Signature Experience: At lunch, we have a special invitation to join villagers near Tinghir for a traditional mechoui lunch, lamb roasted in the earth and shared together. Later, walk with a shepherd through terraced fields in Aït Ouffi, learning how mountain life endures through seasons of scarcity and bloom.
Evening brings the quiet luxury of our hotel, surrounded by the folds of the valley.
Overnight at Hotel Xaluca Dades
Travel north through a changing landscape of canyons, plains, and fertile valleys. Lunch awaits at Dar Rhizlane, a graceful garden estate where regional dishes are served beneath olive trees.
Continue to Domaine de la Roseraie in Ouirgane, a tranquil haven scented with roses and mountain air. As dusk settles, meet local elders who share mountain legends and visit a women’s weaving cooperative keeping ancient patterns alive. The evening closes with dinner amid orchards and rose bushes.
Overnight at Domaine de la Roseraie
Step into an Amazigh kitchen for a hands-on cooking class, baking bread in clay ovens and sharing a family-style lunch with your hosts.
Signature Experience: Later, visit a community-run tree nursery where elders and cooperative members share their stories of rebuilding after the 2023 earthquake. Together, plant a sapling that contributes to reforestation and supports the slow renewal of livelihoods across the mountains.
Return to Domaine de la Roseraie for a farewell dinner of regional specialties, wine in hand, stories flowing easily in the mountain air.
Second night at Domaine de la Roseraie
After breakfast, linger in the gardens one last time. The scent of roses, the taste of mint tea, the shared stories, each stays with you. Those with later flights may choose to unwind at the spa or enjoy a final stroll through the orchards before departing for Marrakech, taking your complimentary transfer to the airport. This chapter may close, yet Morocco’s spirit remains: vivid, layered, waiting to be revisited.
Alternatively, extend your stay and continue your journey of discovery. Speak with your Signature Collection travel expert to explore the possibilities.