About the tour
Starts
Ends
Rabat, Morocco
Essaouira, Morocco
Highlights
A journey through northern Morocco's diverse landscapes and imperial cities including Rabat, Fes, Marrakech, Essaouira and Chefchaouen, the iconic 'blue town' nestled beneath the towering peaks of the Rif Mountains.
Take part in a wine tasting tour, try a refreshing glass of mint tea and get a real insight into Moroccan food with a home-cooked lunch, dinner under the stars and a cookery lesson on the coast.
Immerse yourself in Morocco's magnificent ancient cities and contrasting landscapes, staying in our hand-picked selection of upgraded characterful premium riads and hotels.
Itinerary
Imagine wandering the blue-washed alleyways of Chefchaouen, sharing a home-cooked meal beneath the stars, and sipping mint tea in the heart of Fes’s labyrinthine medina. The Upgraded - Discover Morocco and the Atlantic Coast tour is a 12-day city sightseeing trip designed for discerning explorers who want to delve into Morocco’s diverse landscapes and ancient cities in style.
Starting in the seaside city of Rabat and ending in the coastal gem of Essaouira, this easy-paced journey covers Fes, Marrakech, Roman ruins, and the foothills of the Atlas Mountains. Enjoy wine tastings, uncover artisan secrets in bustling souks, and unwind in carefully chosen premium riads and hotels, all while savoring Morocco’s legendary hospitality.
From the lively Jemaa el-Fna square in Marrakech to tranquil moments in rural villages, the itinerary offers a blend of cultural immersion and comfort. Participate in culinary experiences, including a final night’s dinner under the stars, and discover the country’s imperial past and vibrant present.
What sets this Morocco tour package apart is its combination of authentic local encounters, culinary delights, and stays in characterful accommodations. For experienced travelers seeking a rich, varied, and comfortable Moroccan adventure, this trip promises memories to savor long after you leave the Atlantic breeze behind.

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What's Included
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Customer Reviews
Upgraded accommodation was disappointing with a couple of exceptions . Although the tour bus driver was excellent the tour struggled on steep gradients and corners in the High Atlas and was not especially comfortable given the unacceptable long periods of time that we spent travelling in it . Local tour leaders seemed good and knowledgeable but places like Marrakech and Fes are so big and we saw so little it is difficult to judge . The overall tour guide was not engaging or particularly interesting .
Excellent holiday but perhaps the long day driving to see the roman ruins and the vineyard could be missed out. It was a considerable amount of driving for a 30 min tour of the ruins and a 10 min tour of the vineyard. Another night at Ouzoud would perhaps be better. The local guides were excellent, in particular the two in Marrakech and Essaouria. Very insightful. Riads and Dars were all excellent (with much needed air conditioning). The meals in the family homes were a lovely insight into local culture with mouth watering food.
A great trip, varied itinerary, lots of great food and lovely hotels. Morocco is a beautiful country with lots to see and do. This trip gives a good overview of the main highlights and places of interest. Our guide Bob was great, super helpful and professional. He has lots of experience and knowledge about his country and culture. I enjoyed seeing Chefchaouen the most on the trip, it’s beautiful and less busy compared to some of places we visited, the traditional lunch with a family was fantastic, one of the best meals we had on the tour. The lady was an excellent cook and she went to a lot of trouble to make sure we were comfortable. The wine tasting and cookery lesson were fun. I will definitely visit Morocco again.
This was great tour and our guide Ibrahim went the extra mile and made it very special. His overall knowledge is amazing. The drivers also were very good. I loved the variety of places we visited and the Riads were beautiful. I can’t wait to go back to this fabulous country. Sue April 2025
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