After growing up on Swedens biggest island, called Gotland, I spent some time in Stockholm before I chose to move to Tromsø, where I live now. I moved here because I had heard about how beautiful it is, with stunning natural landscapes, skiing and the Northern Lights. Travelling has always been a passion of mine, and although I usually pick warmer destinations for my vacations, I quickly fell in love with Tromsø and its Arctic environment.

When travelling to new places in the world, it's easy to get overwhelmed about the choices of activities, accommodation and destinations. There are an endless amount of articles and blog posts to take part of out there. I believe that the best tips and tricks come from people who live and experience the destination every day. I always give my very best in learning about our guests' travel preferences in order to find the best solution that caters for each individual, and that is something that motivates me every single day.

Alice's Travel Expertise

I specialize in the Arctic, with Lofoten, Svalbard & Tromsø as summer destinations. I can assist you in choosing the right accommodation and activities, and help you structure your holiday in the far north. The summer here is amazing for seeing the midnight sun, hiking in the mountains and sailing through the fjords.

During the winter time, we are based in Tromsø from where I can take you for Northern Lights tours, fishing, sailing, fjord sightseeing, snowshoe hikes, dog sledding and a bunch of other winter activities.

Expert Destinations

Alice's best travel experience

Two years ago, I spent 3 months traveling in Australia and Indonesia with some of my close friends. When the trip became focused on fishing, I knew it was time for me to seek new adventures. I chose to go back to Norway where I had spent the previous winter, but this time I flew in to Svalbard before going back to Tromsø.

I landed in Longyearbyen at midnight, with the full sun shining straight into my airplane window, and I was absolutely amazed by the stunning environment. Snow covered the high peaks of mountains as far as my eye could see, and the sun shone like it was in the middle of the day.

It surely messes up your body clock, but the midnight sun is one of the most special things I have ever experienced!

Why is Alice the right travel expert

Every day I am blessed to get the chance to connect with people from all around the world, who (most of them, maybe just like yourself) are planning their very first trip to the North. For many people, traveling to the Arctic to witness the midnight sun or Northern Lights is a once in a life time experience. For me, it is truly amazing to be part of the creation of each holiday.

At 69° north, the region around Tromsø is a magical way to explore the Arctic. With more than 100 tour operators in the area, myself and Pukka Travels will help you select experiences you’ll remember for a lifetime. Whether you are looking for a romantic getaway with your beloved or going on a trip with your family — I'll help you design the perfect Arctic adventure!