Mercato Centrale & San Lorenzo Market Food Lovers Tour

  • Best price guaranteed
  • No booking fees
  • duration 1 days
  • tour type Group
  • guiding method Live Guide/Instructor
  • Starts Florence, Italy
  • Ends Florence, Italy
  • Explore the most popular food markets in Florence with a local by your side
  • Discover the secrets of Tuscan cuisine as you meet and chat with artisan producers and suppliers
  • Taste mouthwatering local treats such as porchetta, pecorino cheese with honey, flavoured breads and freshly made cannoli
  • Drink Italian wines with an experienced wine expert, dip cantucci biscuits into your Vin Santo as the locals do and sip locally produced craft beer
The Mercato Centrale & San Lorenzo Market Food Lovers Tour tour starts and ends in Florence. The Mercato Centrale & San Lorenzo Market Food Lovers Tour is a food tour that takes 1 days taking you through Florence, Italy and other destinations in Italy.

Ready to eat your way through Florence? Focusing on the city’s best markets and food halls, your local guide will take you on a culinary adventure that you’ll never forget. Together we will try Italian wines, craft beers, cheeses, breads, biscuits, pastries and lots more as we introduce you to the finest Tuscan food and the local producers and vendors behind it. Saluti!
5 - Excellent
Based on 802 reviews
Ms. Carole's review for another Urban Adventures tour
5 - Excellent
  • Ms. Carole
  • On Nov 22 2015
“Beatrice ensured the tour catered for a vegetarian and still highlighted Turkish food and culture. It was a really delightful evening, more like an evening out with a friend than a tour. I really appreciated your policy of still running a tour with only one person as so many tours I tried to book while in Turkey were cancelled due to low numbers. This tour was great value for money.”
Ms. Tina's review for another Urban Adventures tour
4.5 - Excellent
  • Ms. Tina
  • On Jul 03 2016
“This was a great way to visit the Mekong Delta and experience some of the small industries there. I had a lot of fun in my small group of 3 people.”
Mrs. Charlotte's review for another Urban Adventures tour
4.5 - Excellent
  • Mrs. Charlotte
  • On Sep 04 2016
“Gabi and Carlson were enthusiastic and knowledgeable. Both also seemed very enthused to be there, which surprised me as I assumed taking the same tour daily might be dull after a while. By far, it was the most fun day I'd had in KL since I moved here 6 months ago!”

Your tour will begin in front of the Basilica of San Lorenzo, one of the oldest churches in Florence. The magnificent building is associated with not one but three great Italian architects and designers: Brunelleschi (the master of domes), Donatello and  Michelangelo, who designed the Laurentian Library but sadly the façade was never completed. 

We’ll start in the area that was originally the leather market of Florence. Tuscans are still admired today as some of the best tanners of leather in the world, which is why a pair of leather shoes from this area is still a much coveted thing by stylish fashionistas (male and female) across the globe. As we walk you’ll see many colourful local vendors selling leather goods and souvenirs. 

Our first stop will be an old, family-run wine store and bar, owned by our friend Gianni, a proud Italian who knows Italian wine like the back of his hand. The straw-base bottles that you see everywhere (called fiaschi) were brought to the city centre by horse and carriage to be sold at this very store. Today, Gianni and his family stock a selection of fine Italian wines that includes firm favourites such as Barolo, Barbaresco and Brunello, alongside delicious paninis and other local snacks. We’ll spend time with Gianni, tasting wine and local products before making our way to the indoor market. 

Next we’ll stop at a local stand selling typical Tuscan street food. Your mouth is sure to water uncontrollably once you catch a glimpse (and a sniff) of a panino with roast pork known as porchetta. Italian fast food doesn’t get much better than this! Then we’ll continue on to see the meat and fish stands, along with the fresh, seasonal fruits and vegetable stalls. Cameras at the ready!

Are you starting to crave something sweet? Cantucci accompanied by a chilled glass of Vino Santo dessert wine is how the Italians feed a sweet tooth. Cantucci is a type of biscotto made with almonds and it's delicious, trust us. We’ll stop at a local biscuit shop to try this firm favourite. 

Then we’ll continue to a cheese and salami stand which stocks local products from the hills that surround our city. Here we’ll taste an unusual craft beer made locally with saffron and sample Tuscan pecorino cheese with honey from the Casentino Valley.

The top floor of San Lorenzo Market is next on our culinary adventure, which became the Mercato Centrale in 2014 and has quickly become thought of as one of the best food halls in the world. We’ll start at Valerie Rugis’ stand which offers tasty fried vegetables. If in season, we can taste fried artichoke and zucchini flower — yum! Valerie's passion came from cooking with her grandmother Nonna Gina and she uses the same ingredients to fry her seasonal vegetables and meats — a true Tuscan specialty!

We’ll then stop by one of Florence’s best bakeries. David and his team use only the finest 100% Italian ancient grains in their baking, sourced from Verona, Arezzo and Lucca. Together we will enjoy a tasting of his breads with toppings including mozzarella di bufala, oregano and fresh tomato. 

To end our epic Florentine food discovery day, we’ll stop by Carmelo Pannocchietti’s stand of Sicilian specialties to taste fresh cannoli (a crazy-delicious stuffed pastry). We’ll then leave the market to visit a local coffee roaster to enjoy an espresso or caffe macchiato before parting ways with full stomachs and a newfound knowledge of the food of Florence. Before you go, don’t forget to ask your guide for more tips on what else to see, do and eat during your stay in the city.

  • English-speaking guide
  • Porchetta panini
  • Local cheese prosciutto
  • Craft beer
  • Fried vegetables including artichoke and zucchini flower
  • Additional food and drinks
  • souvenirs and personal shopping
  • tips/gratuities for your guide.
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Cancellation for this Mercato Centrale & San Lorenzo Market Food Lovers Tour tour is free up to 48 hours before the chosen start date - full refund will be given. If cancellation is made less than 48 hours before the chosen start date, no refund applies.


Full payment of 94 USD is required to confirm this tour.

Travel Insurance

Mercato Centrale & San Lorenzo Market Food Lovers Tour tour requires that you have adequate and valid travel insurance covering medical and personal accidents, including repatriation costs and emergency evacuation. We recommend using World Nomads' travel insurance.


For this Mercato Centrale & San Lorenzo Market Food Lovers Tour tour getting the required visa(s) is the responsibility for each individual traveller, as visa requirements vary depending on your nationality. We recommend to check with your local embassies representing the countries that you are travelling to, as part of this itinerary.

Meeting start point :

To the right side of the façade of the Basilica.

Meeting end point :

At the Medici Chapels.

If you have any question about this tour or need help with planning a trip, please do not hesitate to get in touch with us. We're ready to help.