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Essaouira: Sightseeing, Culture & Food - In That Order

From US$ 45 per person
Excellent 5.0
Based on 1 Review
  • Free Cancellation
  • No booking or credit card fees
  • E-ticket/Mobile voucher
  • Climb a watchtower for enchanting views
  • Explore the local ways of life in Essaouira
  • Visit an artist's studio to examine Moroccan artwork
  • Visit the oldest bakery in the city for pastries & enjoy grilled fresh fish at the market
Live a day in the life of an Souiris with a tour that takes you through the medina, to the fishing port, and up onto the ramparts of this mesmerising Moroccan city. With pastries to start, grilled fish in the middle, and a cup of tea brewed by an expert herbalist at the end, you’ll leave with a taste of the exotic that you won’t soon forget.

Dig deeper into the food and culture of this enchanting city than most tourists get to. Essaouira is a little more off the beaten path than other destinations in Morocco and while it might be small, it’s full to the brim with hidden gems just waiting to be explored. The seaside medina is home to local fishermen hauling in their daily catch as well as family bakeries churning out their famous pastries, and on this Essaouira tour you’ll get to experience all of this and more!

After meeting your local guide under the clock tower just inside the medina walls, you’ll begin your Essaouira city tour with a stop at the oldest pastry shop in the city. Having been in business since 1928, there couldn’t be a more perfect place to get a taste of traditional Essaouira pastries. As Essaouira was once home to a large Jewish Moroccan community, the pastries here are made from time-honoured, family recipes you won't find elsewhere in Morocco.

After this, you’ll climb up onto the ramparts of the city to an old watchtower where you’ll get an impressive 360 degree view of Essaouira, its port, and the ocean. The entrance to this heritage site is often overlooked and difficult to find, meaning most visitors never find their way up to this iconic viewpoint! Seeing the city from above will set the scene nicely for the rest of your Essaouira tour, and your local guide will point out landmarks to give you a lay of the land.

Next, you’ll head deep into the medina, the centre of all the action in Essaouira. Here you’ll meet a local artist in his studio and check out some of his pieces. Although artists and artisans are scattered all over the medina, it’s common to find salesmen, rather than the artists themselves, selling artwork and handicrafts. Here you’ll get to discover Moroccan artwork right from the very source.

After you’ve got your artistic fix for the day, we’ll continue along to the bustling, atmospheric fish market for a savoury lunch of grilled fish. An integral part of life on the coast, the fish market is full of locals buying, grilling, and eating the catch of the day. Produce here comes right from the sea, so you can definitely expect the freshest and most sustainable seafood to choose from. We'll pick out our fresh fish to be grilled and park ourselves next to the locals seated at wood benches and tables. Succulent sardines are the town specialty but if they're not available, your local guide will help you select another excellent fresh option.

Finally, you’ll mosey just outside the medina to try a typical Moroccan dessert, and then finish up at a herbalist's shop to wash everything down with an aromatic Moroccan Royal Tea, a proprietary blend mixed right on the spot. The herbalist carries everything from henna to gum arabic, and items necessary for traditional witchcraft and herbal remedies. The neighbourhood locals pop in frequently to request a variety of items, making it an interesting spot for people-watching.

Once this tour ends, your local guide will be happy to give you some more recommendations for things to see in Essaouira, or assist you in finding your way back to your accommodation.
what’s included
  • Local english speaking guide
  • Select food and drink tastings
  • Entrance to the watchtower.
what’s excluded
  • Additional food and drink
  • Personal shopping
  • Tips / gratuities for your guide.
Tour details
Booking Type Instant Booking  
Duration 4 hours
guiding method Live guide/instructor
guide language English
meeting/Start point Essaouira, Morocco
Good to know Dress standard: Please be considerate of local tradition and wear appropriate clothing. We recommend covering the shoulders to the knees for both men and women. As we will walk over some uneven terrain, comfortable walking shoes are recommended and a hat, sunglasses,and sunscreen may be necessary.

Mornings can be cool so a warm layer is advisable. An umbrella, rainjacket and close-toed shoes may be necessary in January and February.

Be sure to bring an extra layer of clothing due to extreme wind on top of the watchtower.

Child Policy: This is a child-friendly tour, but is not stroller-friendly. Children between the ages of 6 and 11 inclusively are permitted on this tour at the rate listed above. Please select ‘child’ above when booking. Children under the age of 6 are permitted to join this tour free of charge. Please inform us at the time of booking if you’ll be bringing a child under the age of 6. You can do so in the special request box on the checkout page. Please note this tour includes possible small spaces and is therefore not suitable for strollers.
customer reviews
5.0 - Excellent Based on 1 review
From At
5 - Excellent
“Our tour of Essaouira was great! We loved learning about the history and current culture and having a delicious fresh seafood lunch at the end!”
Cancellation Cancellation for this product is free up to 48 hours before the chosen start date - full refund will be given.
If cancelling less than 48 hours before the chosen start date no refund applies.
other information
Urban Adventures / Product Category: Sightseeing Tours
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